Cortland Transforms Property Management Leadership with ManageBetter

Challenge

Regional managers at Cortland, a major multifamily real estate company with over 700 employees, were overwhelmed. They were spending more than 6 hours every week purely on administrative tasks related to performance management. This burden contributed to a high turnover rate of 35% and made it extremely difficult for leadership to identify high-potential employees.

Solution

Cortland implemented ManageBetter’s AI-enhanced leadership platform. The goal was to provide real-time insights into employee performance and automate the heavy administrative overhead that was crushing their regional managers.

Results

The transformation was immediate and measurable:

• 31% improvement in overall leadership effectiveness scores.
• 40% reduction in administrative time (dropping from 6 hours to just 2.4 hours per week).
• Turnover decreased significantly, from 35% down to 25%.
• Successfully identified 15 high-potential employees for fast-track management programs.