Product Manager Performance Goals: 49+ Real Examples

May 12

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When it comes to setting annual, semi-annual, or quarterly performance goals, we know how important it is to set SMART goals. If you’re not familiar with SMART goals, these are goals that are:

Specific
Measurable
Actionable
Relevant
Time-bound

It’s hard to brainstorm SMART performance goals in a vacuum. We’ve scoured the web for performance goals from real product managers. We’ve hand-picked our favorites to inspire you and your team.

Good luck with goal setting!

Product & Launch Goals for PMs

Re-launch Google Finance and increase MAUs by xxx% by March
Develop and launch a co-branded credit card with a projected ARR of $xxxM
Prioritize backlogs and product roadmaps for the engineering and designs teams
Own sign-off on all new releases, product strategy, and product offerings
Deliver new user on-boarding experience to increase new user acquisition and activation by 30% in six months
Launch Google Wallet card to >xM transactions and $xxx M annualized GMV run rate in less than 1 year
Productize machine learning team's pricing and ranking recommendation algorithm to achieve 70% user adoption in the first 3 months
Launch new product suite to 30+ grocery retail chains, generated 250,000+ downloads, and delivered 7000+ orders to more than 3,000 users.
Increase settlement rate by 30% by resolving operational inefficiencies.
Instrument background check integrations to verify thousands of independent contractors, exceeding the goal by 120%
Launch cloud version of an assessment & administration product with an estimated savings of $30,000 in year 1 and $15,000 in year 2
Scale tasker app engagement by 10%+ through redesigns and information architecture improvements during a quarter-long effort
Improve monthly parent account creation by 180% in a quarter
Increase conversion rate to MQL by 1.5X in a month through better search filters
Lead an engineering team of 8 people and launch MRC Viewability for Facebook and Instagram, making sure 100% of Facebook ads met MRC standard, saving Facebook over $2B of potential missed revenue
Development of new features and code stability within the Lead Ads team. Notable project: Store Locator to unlock a new market for Facebook, reduce cost per lead by 32% and increase lead generated by 1.5 times
Conduct 10 interviews and 30 user feedback surveys to develop company-wide product strategy.
Create a minimally viable product within 2 weeks to prototype 20 new features
Design UX/UI for software product
Work with the executive stack to deliver success metrics and own the upward trends of those metrics including: audience development, product quality, user engagement, social growth, custom execution performance, & organic search growth
Lead the story generation, requirement development, and prioritization as product owner for 8 components of a single sign-on (SSO) player account platform for 55 million players globally and merged 24 legacy systems into 1 cloud-based system
Integrate AI into various Microsoft Office products

Growth Goals for PMs

Grew Microsoft Office usage 3X to ~0.X B MAUs
Launched two new SKUs, in collaboration with Dropbox and Box, with a projected $xxxM revenue
Seed the Ad Format Foundation team, grow the team from 1 to 10 people, and improve Facebook Inc ads revenue by over 7%.
Grow same-day on-demand bookings from nothing to 23% of overall bookings across 20+ metros
Optimize app store rating from 2.5 -> 4.1 in one month, raise app store category ranking to Top 100
Increase site traffic by 6%+ through landing page optimization and technical SEO improvement
Grow SEO traffic by 50% in 18 months

Experimentation Goals for PMs

Ship multiple experiments resulting in double-digit increases in conversation to purchase, contributing an incremental $1MM in GMV per month
Strategize and execute 40+ experiments across 8+ marketing channels to drive bookings in the last fiscal year
Develop impact assessment framework with data scientists to quantify & prioritize high impact ideas which minimize meeting churn
Lead experiments to support new market expansion. Build 100,000 new listings for thousands of external providers in Texas and partner with sales to convert parent & provider leads. Increase revenue by $XXMM
Create A/B experimentation infrastructure and processes to increase concurrent tests from <1 to 4+ per month

Planning Goals for PMs

Lead strategy to define OKRs, product roadmaps and vision for 7 consecutive quarters
Develop product roadmap and vision to improve user experience on iOS & Android App, Mobile & Desktop Web
Lead product vision and management of yearlong platform overhaul involving upgrading two internal databases and adding four new APIs for $25MM ARR client base with on-time delivery
Shift product focus from Edu and consumer to large scale enterprise

Research Goals for PMs

Head product research for payment tool with the goal of reducing payment time from 5 months to 4-6 days
Spearhead market research for revising flagship product. Using the research to aim for a new product that will reduce costs by at least 20%.
Result in a new product that decreased; results led executives to reduce tuition nearly 20% and reduce program length by 12.5%.

Team Goals for PMs

Collaborate with cross-functional stakeholders in marketing, sales, go-to-market systems, and customer success
Align cross-functional stakeholders’ expectations on product tradeoffs and prioritization
Lead CRM implementation and new messaging strategy. Launch new CRM within 45 days
Negotiate purchase price, services agreement for a new software tool that allows for mobile submission and validation by 3 million users
Facilitate Scrum & Kanban transformation/coaching for 3 development teams, 1 product team, and 1 system operations team

Leadership Goals for PMs

Mentor over 20 engineers and product managers of varying levels (IC3 to IC6) across the organization on careers, products, and best practices
Manage a 25-person PM team
Serve as the site lead for x00 person NYC PM team

People Goals for PMs

Conduct over 350 interviews to vet product managers, senior product managers, and PM directors
Head a business intelligence team, staffed by three junior PMs