Product Manager Performance Goals: 49+ Real Examples

unsplash-image--ySLeov8m_8.jpg

Optimize team management in minutes with ManageBetter. Start your free trial now and join Uber and Microsoft in boosting performance, gathering insights, and generating reviews—all AI-powered, no writing required.

When it comes to setting annual, semi-annual, or quarterly performance goals, we know how important it is to set SMART goals. If you’re not familiar with SMART goals, these are goals that are:

  • Specific

  • Measurable

  • Actionable

  • Relevant

  • Time-bound

It’s hard to brainstorm SMART performance goals in a vacuum. We’ve scoured the web for performance goals from real product managers. We’ve hand-picked our favorites to inspire you and your team.

Good luck with goal setting!

Product & Launch Goals for PMs

  1. Re-launch Google Finance and increase MAUs by xxx% by March

  2. Develop and launch a co-branded credit card with a projected ARR of $xxxM

  3. Prioritize backlogs and product roadmaps for the engineering and designs teams

  4. Own sign-off on all new releases, product strategy, and product offerings

  5. Deliver new user on-boarding experience to increase new user acquisition and activation by 30% in six months

  6. Launch Google Wallet card to >xM transactions and $xxx M annualized GMV run rate in less than 1 year

  7. Productize machine learning team's pricing and ranking recommendation algorithm to achieve 70% user adoption in the first 3 months

  8. Launch new product suite to 30+ grocery retail chains, generated 250,000+ downloads, and delivered 7000+ orders to more than 3,000 users.

  9. Increase settlement rate by 30% by resolving operational inefficiencies.

  10. Instrument background check integrations to verify thousands of independent contractors, exceeding the goal by 120%

  11. Launch cloud version of an assessment & administration product with an estimated savings of $30,000 in year 1 and $15,000 in year 2

  12. Scale tasker app engagement by 10%+ through redesigns and information architecture improvements during a quarter-long effort

  13. Improve monthly parent account creation by 180% in a quarter

  14. Increase conversion rate to MQL by 1.5X in a month through better search filters

  15. Lead an engineering team of 8 people and launch MRC Viewability for Facebook and Instagram, making sure 100% of Facebook ads met MRC standard, saving Facebook over $2B of potential missed revenue

  16. Development of new features and code stability within the Lead Ads team. Notable project: Store Locator to unlock a new market for Facebook, reduce cost per lead by 32% and increase lead generated by 1.5 times

  17. Conduct 10 interviews and 30 user feedback surveys to develop company-wide product strategy.

  18. Create a minimally viable product within 2 weeks to prototype 20 new features

  19. Design UX/UI for software product

  20. Work with the executive stack to deliver success metrics and own the upward trends of those metrics including: audience development, product quality, user engagement, social growth, custom execution performance, & organic search growth

  21. Lead the story generation, requirement development, and prioritization as product owner for 8 components of a single sign-on (SSO) player account platform for 55 million players globally and merged 24 legacy systems into 1 cloud-based system

  22. Integrate AI into various Microsoft Office products

Growth Goals for PMs

  1. Grew Microsoft Office usage 3X to ~0.X B MAUs

  2. Launched two new SKUs, in collaboration with Dropbox and Box, with a projected $xxxM revenue

  3. Seed the Ad Format Foundation team, grow the team from 1 to 10 people, and improve Facebook Inc ads revenue by over 7%.

  4. Grow same-day on-demand bookings from nothing to 23% of overall bookings across 20+ metros

  5. Optimize app store rating from 2.5 -> 4.1 in one month, raise app store category ranking to Top 100

  6. Increase site traffic by 6%+ through landing page optimization and technical SEO improvement

  7. Grow SEO traffic by 50% in 18 months

Experimentation Goals for PMs

  1. Ship multiple experiments resulting in double-digit increases in conversation to purchase, contributing an incremental $1MM in GMV per month

  2. Strategize and execute 40+ experiments across 8+ marketing channels to drive bookings in the last fiscal year

  3. Develop impact assessment framework with data scientists to quantify & prioritize high impact ideas which minimize meeting churn

  4. Lead experiments to support new market expansion. Build 100,000 new listings for thousands of external providers in Texas and partner with sales to convert parent & provider leads. Increase revenue by $XXMM

  5. Create A/B experimentation infrastructure and processes to increase concurrent tests from <1 to 4+ per month

Planning Goals for PMs

  1. Lead strategy to define OKRs, product roadmaps and vision for 7 consecutive quarters

  2. Develop product roadmap and vision to improve user experience on iOS & Android App, Mobile & Desktop Web

  3. Lead product vision and management of yearlong platform overhaul involving upgrading two internal databases and adding four new APIs for $25MM ARR client base with on-time delivery

  4. Shift product focus from Edu and consumer to large scale enterprise

Research Goals for PMs

  1. Head product research for payment tool with the goal of reducing payment time from 5 months to 4-6 days

  2. Spearhead market research for revising flagship product. Using the research to aim for a new product that will reduce costs by at least 20%.

  3. Result in a new product that decreased; results led executives to reduce tuition nearly 20% and reduce program length by 12.5%.

Team Goals for PMs

  1. Collaborate with cross-functional stakeholders in marketing, sales, go-to-market systems, and customer success

  2. Align cross-functional stakeholders’ expectations on product tradeoffs and prioritization

  3. Lead CRM implementation and new messaging strategy. Launch new CRM within 45 days

  4. Negotiate purchase price, services agreement for a new software tool that allows for mobile submission and validation by 3 million users

  5. Facilitate Scrum & Kanban transformation/coaching for 3 development teams, 1 product team, and 1 system operations team

Leadership Goals for PMs

  1. Mentor over 20 engineers and product managers of varying levels (IC3 to IC6) across the organization on careers, products, and best practices

  2. Manage a 25-person PM team

  3. Serve as the site lead for x00 person NYC PM team

People Goals for PMs

  1. Conduct over 350 interviews to vet product managers, senior product managers, and PM directors

  2. Head a business intelligence team, staffed by three junior PMs

Sharpen Your Leadership Edge: Join 3,000+ executives receiving weekly, actionable insights from industry experts. Subscribe free to The Thoughtful Leader and elevate your team's performance.

Previous
Previous

Goal Setting for Software Developers: 49 Real Examples

Next
Next

11 Examples of Weaknesses for 360 Feedback